Sun International: can a blue ocean strategy change the future fortunes of this South African leisure group?
Publication date: 10 October 2013
Issue publication date: 10 October 2013
Abstract
Subject area
Tourism & Hospitality
Study level/applicability
Post graduate
Case overview
The South African-based Sun International Group (SI) develops, operates and manages hotels, resorts and casinos. In its mission statement, SI describes itself as a “leisure group offering superior gaming, hotel and entertainment experiences”. In 1984, SI was listed in the travel and leisure sector on the Johannesburg Stock Exchange. SI is looking for growth opportunities.
Expected learning outcomes
Strategic options analysis to create new market spaces. Practical application of blue ocean thinking frameworks.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Keywords
Acknowledgements
The contribution of the following USB MBA research collaborators from the 2010E1 modular cohort is acknowledged:AmandaMaree; Bradley Reddy; Daniel Kuboya; Manoj Chavda; Michelle Arnot; Michelle Hutchinson; Pandi Mhlanga; Ritesh Surjoo; Shaun Vorster.
Citation
Vorster, S. and Ungerer, M. (2013), "Sun International: can a blue ocean strategy change the future fortunes of this South African leisure group?", , Vol. 3 No. 4. https://doi.org/10.1108/EEMCS-05-2013-0042
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited