Hero Cycles: operating break-evens

Monica Singhania (Based at the University of Delhi, New Delhi, India)
Navendu Sharma (Based at BITS Pilani, Hyderabad, India)
J. Yagnesh Rohit (Based at BITS Pilani, Hyderabad, India)
Nimit Mehra (Based at the University of Delhi, New Delhi, India)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 28 June 2013

Issue publication date: 28 June 2013

Citation

Singhania, M., Sharma, N., Yagnesh Rohit, J. and Mehra, N. (2013), "Hero Cycles: operating break-evens", Emerald Emerging Markets Case Studies, Vol. 3 No. 3. https://doi.org/10.1108/EEMCS-04-2013-0035

Publisher: Emerald Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

Publisher’s Notice:

Due to errors during the typesetting and editorial process, the publishers of Emerald Emerging Markets Case Studies have decided to reprint the case Hero Cycles: operating break-evens by Monica Singhania, Navendu Sharma, J. Yagnesh Rohit and Nimit Mehra which appeared in the 2013 volume. An amended version of the case can be found here: http://dx.doi.org/10.1108/EEMCS-2014-4444

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