Kamal Youbi: a knack for startups
Publication date: 2 January 2020
Abstract
Supplementary materials
Teaching Notes are available for educators only.
Learning outcomes
Discover first-hand entrepreneurship facets in Africa through a real-lived story; and identify key success factors for entrepreneurship in emerging countries.
Case overview/synopsis
The case describes the main entrepreneurial milestones of a young Moroccan entrepreneur. By telling his success stories and his failures, the challenges he stumbled over and how he quickly got on his feet after each fall. The case ends with a description of the creation process and evolution of MyAppConverter®, a highly innovative startup, describes the huge potential of the firm and the main difficulties faced by the founders. With limited financial resources, the associates need to quickly detect the misfunctioning part of the business model and get it fixed before the crucial pitch they are making at the end of the month before world leading investors.
Complexity academic level
Bachelor in business administration.
Subject code
CSS 3: Entrepreneurship.
Keywords
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Citation
Chaker, F. and Aaminou, M.W. (2020), "Kamal Youbi: a knack for startups", , Vol. 10 No. 1. https://doi.org/10.1108/EEMCS-02-2019-0039
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited