Staying quiet or rocking the boat? An autoethnography of organisational visual white supremacy

Abstract

Purpose

The purpose of this paper is to reflect on critical race theory’s application in organisational visuals research with a focus on forms of visual white supremacy in the workplace.

Design/methodology/approach

Drawing on the authors’ personal experiences as racialised “Others” with organisational white supremacy, this paper employs reflective autoethnography to elucidate how whiteness is positioned in the academic workplace through the use of visual imagery. The university, departments and colleagues appearing in this study have been de-identified to ensure their anonymity and protect their privacy.

Findings

The authors’ autoethnographic accounts discuss how people of colour are appropriated, commodified and subordinated in the ongoing practice of whiteness.

Research limitations/implications

Illuminating the subtle ways through which white supremacy is embedded in the visual and aesthetic dimensions of the organisation provides a more critical awareness of workplace racism.

Originality/value

This paper advances the critical project of organisational visual studies by interrogating the ways by which white dominance is enacted and reinforced via the everyday visual and aesthetic dimensions of the workplace. An added contribution of this paper is in demonstrating that visual racism extends beyond misrepresentations of people of colour, but can also manifest in what the authors conceptualise as “visual white supremacy”.

Citation

Liu, H. and Pechenkina, E. (2016), "Staying quiet or rocking the boat? An autoethnography of organisational visual white supremacy", Equality, Diversity and Inclusion, Vol. 35 No. 3, pp. 186-204. https://doi.org/10.1108/EDI-08-2015-0067