Re-thinking and re-operationalizing product innovation capability: A review, critique and extension of dynamic capability view using theoretical triangulation

Abstract

Purpose

This paper aims to enhance the understanding of the essence of product innovation capability (PIC) as a dynamic capability by systematically assessing its conceptualization and construct validity. The paper answers the call by numerous researchers to undertake research efforts to better understand and operationalize dynamic capability constructs.

Design/methodology/approach

A priori and scholarly contentions based on complementarities between the tenets of three prominent frameworks (Dynamic Capability View, Process Management and Organizational Ambidexterity) were utilized for conducting a theoretical triangulation, as presented in the paper. Established approaches to explication and measurement of multi-dimensional latent constructs were used for guiding this paper.

Findings

This paper enhances the conceptualization of dynamic capabilities and identifies a lacuna in frequently adopted PIC operationalization approaches that is pertinent to other dynamic capabilities. It presents substantive and specific prescriptions for enabling the development of superior capability (both dynamic and operational) measurement models in empirical research.

Research limitations/implications

The diverse implications for research and practice are discussed in the paper alongside suggestions for future research.

Originality/value

This paper guides future theoretical and empirical research by reviewing the conception and validity of PIC. It presents a comprehensive conception of dynamic capabilities by extending the dynamic capability definition to address the identified problems. The arguments presented have wide-ranging applications and broad generalizability across multiple research fields.

Citation

Sharma, S.O. and Martin, A. (2018), "Re-thinking and re-operationalizing product innovation capability: A review, critique and extension of dynamic capability view using theoretical triangulation", European Business Review, Vol. 30 No. 4, pp. 374-397. https://doi.org/10.1108/EBR-07-2016-0087