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What makes the second-largest apparel-exporting nation? An in-depth analysis of competitiveness and comparative advantage in Bangladesh’s apparel industry

Md Rokibul Hasan (Department of Fashion, Dress and Merchandising, Davis College of Agriculture, Natural Resources and Design, West Virginia University, Morgantown, West Virginia, USA)
Debanjan Das (Department of Fashion, Dress and Merchandising, Davis College of Agriculture, Natural Resources and Design, West Virginia University, Morgantown, West Virginia, USA)

Competitiveness Review

ISSN: 1059-5422

Article publication date: 26 July 2024

141

Abstract

Purpose

This study aims to analyze the export competitiveness of Bangladesh's apparel industry by identifying the specific product categories that help sustain its export comparative advantage.

Design/methodology/approach

Compound annual growth rate (CAGR) and market share (MS) are calculated between 2011 and 2020 at the two- and four-digit level apparel product categories within the harmonized system (HS) to analyze the industry’s growth and export dominance. Trade competitiveness (TC) at the four-digit level, revealed comparative advantage (RCA) and normalized revealed comparative advantage (NRCA) at the two-, four- and six-digit-level apparel product categories are computed for the same 10-year period to investigate the industry’s export competitiveness. Major export destinations of the top 5 exporting product categories are identified to understand the factors facilitating the industry’s growth. A non-parametric Spearman rank correlation analysis evaluated the association between the RCA and NRCA indices.

Findings

Among the 34 product categories at the four-digit level, 29 consistently demonstrated an export comparative advantage, as did 34 out of 217 six-digit level sub-categories. In contrast, 12 sub-categories at the six-digit level consistently exhibited a comparative disadvantage in Bangladesh's export competitiveness. Furthermore, the TC measure identified 28 categories at the four-digit level with a robust comparative advantage. 30 categories displayed a positive CAGR, and Bangladesh asserted significant market dominance over 26 product categories at the four-digit level.

Research limitations/implications

This study's implications are significant for various stakeholders in Bangladesh and other apparel-exporting industries, encompassing government entities, industry officials, policymakers, investors, researchers and students. Nevertheless, limitations arise from the study's reliance on RCA and NRCA as competitiveness indicators, particularly its adoption of a macro-level approach for measurement without exploring a micro-level perspective. This constitutes a notable constraint in the study's analytical framework.

Originality/value

This study contributed novelty and enrichment to the existing academic literature by identifying distinct apparel product categories that contribute to the industry's growth.

Keywords

Acknowledgements

The first author would like to sincerely thank his department for accepting him as a graduate student and supporting him in conducting research and attending classes, seminars and conferences. The authors would also like to thank the reviewers of the CR editorial team for their kind suggestions and support.

Author Contributions: The first author (MRH) drafted the whole manuscript, collected, analyzed and interpreted the data regarding comparative advantage and competitiveness. The second author (DD) conceived and designed the study and revised the manuscript critically for important intellectual content. Both authors read and approved the final manuscript.

Funding: Not applicable.

Availability of Data and Materials: The data supporting the findings of this study are available upon reasonable request.

Disclosure statement: The authors report there are no competing interests to declare.

Citation

Hasan, M.R. and Das, D. (2024), "What makes the second-largest apparel-exporting nation? An in-depth analysis of competitiveness and comparative advantage in Bangladesh’s apparel industry", Competitiveness Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CR-01-2024-0011

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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