Intertwining CSR with strategy – the way ahead

Abstract

Purpose

The purpose of this paper is to emphasize the importance and means of making corporate social responsibility (CSR) an integral part of corporate strategy with the help of case studies.

Design/methodology/approach

The article explores the transformation of business from being egocentric to socially responsible. With the use of examples it demonstrates how integrating CSR into strategy can create sustainable business models.

Findings

Firms need to develop a framework for integrating CSR into their business strategy for long term successful survival.

Social implications

Corporates and society are intertwined and mutually dependent. Business cannot survive without society's acquiescence nor succeed without its active support.

Originality/value

The article explains the benefits of CSR and how to make it an integral part of business strategy to gain a competitive advantage.

Citation

Jhunjhunwala, S. (2014), "Intertwining CSR with strategy – the way ahead", Corporate Governance, Vol. 14 No. 2, pp. 211-219. https://doi.org/10.1108/CG-03-2011-0021