Healing fields foundation: the challenge faced in “effectually” covering the proverbial last mile

Abstract

Study level/applicability

This case study can be used at the graduate and executive levels.

Subject area

This case study can be used in entrepreneurship, leadership, social entrepreneurship and human resource management.

Case overview

Healing Fields Foundation is a non-governmental organisation (NGO) that was co-founded by Mukti Bosco to create an affordable and quality health-care ecosystem, primarily through women. The pragmatism of Mukti and her strong alignment with the core values of the foundation ensured that they emerged unscathed from past challenges. During the second wave of the pandemic in 2021, they employed bikers on a contractual basis to satisfy last-mile delivery demand in rural India. However, owing to the recovery post the second wave, the demand for their services dropped and subsequently their earnings. Being provided with four options by her COO, Mukti is cognisant of the social implications her decisions will have on all the stakeholders in the ecosystem.

Expected learning outcomes

A. Identify and prioritise key stakeholders of the organisation for effective decision-making. B. Differentiate effectual from causal reasoning and apply their right balance while making decisions. C. Delineate social entrepreneurs from their for-profit, non-mission-driven counterparts. D. Create value for the organisation’s stakeholders through the management of its diverse workforce. E. Formulate entrepreneurial solutions through the application of relevant concepts and frameworks.

Subject code

CSS 3: Entrepreneurship.

Citation

Ahmed, N. and Kuzhikkat, P. (2022), "Healing fields foundation: the challenge faced in “effectually” covering the proverbial last mile", . https://doi.org/10.1108/CFW.2022.000014