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Supporting clients via narrative storytelling and artificial intelligence: a practitioner guide for career development professionals

William E. Donald (Southampton Business School, University of Southampton, Southampton, UK) (Donald Research & Consulting, Oakley, UK)
Rob Straby (Conestoga College, Kitchener, Canada)

Career Development International

ISSN: 1362-0436

Article publication date: 2 July 2024

Issue publication date: 23 July 2024

484

Abstract

Purpose

In this practitioner-focused essay, we combine traditional narrative storytelling approaches with Artificial Intelligence’s (AI) innovative abilities to enable career development professionals to support individuals across their lifespan.

Design/methodology/approach

We propose a three-phase career exploration approach, developed and tested in a real-world setting for career development professionals to support their clients to consider various career-related options as well as identify strengths and opportunities for personal development.

Findings

In phase one, the client recounts 7–10 positive narrative stories about engaging in activities they enjoyed. In phase two, the career development professional uses AI with tailored prompts to generate a personalised client report based on these narrative stories. In phase three, the report serves as the basis for further discussion and exploration with the client.

Practical implications

The approach provides a practical guide for career development professionals to increase their capability to support their clients in response to technological advancement and the contemporary world of work. A training document incorporating a worked example of the approach is provided in “Supplementary Material Appendix 1”.

Originality/value

Our approach acknowledges AI as a new actor and career development professionals as undervalued actors in supporting individuals to foster a sustainable career ecosystem.

Keywords

Acknowledgements

The authors would like to thank the Editor in Chief, Associate Professor Jennifer Harrison for the opportunity to contribute the first practitioner-focused article to Career Development International. Additionally, the authors would also like to thank the anonymous peer reviewers for their feedback.

Funding: No funds, grants, or other support were received.

Citation

Donald, W.E. and Straby, R. (2024), "Supporting clients via narrative storytelling and artificial intelligence: a practitioner guide for career development professionals", Career Development International, Vol. 29 No. 4, pp. 415-420. https://doi.org/10.1108/CDI-02-2024-0085

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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