UrbanClap: Market Place for On-Demand Services (A)
Publication date: 26 September 2023
Abstract
UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from existing and new players who were operating in the hyperlocal services space. It competed in the on-demand service marketplace by categorising its services into a lead generation business (where it connected customers with the service provider and charged a fee for matchmaking) and a fulfilment business (where UrbanClap took end-to-end responsibility for quality of service delivery). After three and half years of operations, the three co-founders wondered if it was time they moved out of lead generation and instead focussed on the fulfilment business.
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Acknowledgements
We gratefully acknowledge the UrbanClap team for the support provided in the form of time and data inputs to complete this case. We would especially like to thank Kirat Chhina for coordinating on behalf of UrbanClap.
Citation
Abhishek, Mukherjee, S. and Patra, Y. (2023), "UrbanClap: Market Place for On-Demand Services (A)", . https://doi.org/10.1108/CASE.IIMA.2023.000011
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2020 by the Indian Institute of Management, Ahmedabad and Institute of Management Technology, Ghaziabad.