MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page

Abstract

One week since the first meeting, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip (MMT), called a second meeting of the homepage website redesign team for redesigning the Home Page (see Exhibit 1 for the current Home Page)¹. This team comprised of the CBO, Analytics Head, User Experience (UX) Head, Product Head and the Tech Head (CTO). The second meeting was called to discuss and finalise the options of the Home Page design to be tested, the criteria to be used for choosing the best option, and the testing methodology.

Citation

Jain, A.K. and Misra, K. (2017), "MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page", . https://doi.org/10.1108/CASE.IIMA.2020.000114