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Air Asia India 2017

Professor M. R. Dixit (Case Writing Research Associate (Case Centre), Indian Institute of Management, Ahmedabad.)
Professor Sanjay Kumar Jena (Case Writing Research Associate (Case Centre), Indian Institute of Management, Ahmedabad.)

Publication date: 26 June 2018

Abstract

The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could start its international operations without having five years of domestic flying experience provided it deployed 20 of its aircraft or 20% of the total capacity, whichever was higher, for domestic operations. The objective of this case is to help discuss issues relating to sustaining late entry and exploring new growth opportunities in the context of regulatory changes.

Keywords

Citation

Dixit, M.R. and Jena, S.K. (2018), "Air Asia India 2017", . https://doi.org/10.1108/CASE.IIMA.2020.000035

Publisher

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Indian Institute of Management Ahmedabad

Copyright © 2018 by the Indian Institute of Management, Ahmedabad.

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