One Mission, Multiples roads: Arvind eye care System in 2009

Abstract

This case, “One Mission, Multiple Roads: Aravind Eyecare System in 2009” is a sequel to the earlier case, “Aravind Eyecare System: Giving Them the Most Precious Gift” (BP 0299). It describes the new challenges facing AECS in 2009. It presents the strategic choices facing a mission driven organization like AECS. For its future growth it had the option of several paths. Following any of these paths would not dilute its mission and yet it could not pursue all of them at the same time. It would have to prioritize them. The case encourages participants to develop criteria for this prioritization.

Citation

Manikutty, S. (2010), "One Mission, Multiples roads: Arvind eye care System in 2009", . https://doi.org/10.1108/CASE.IIMA.2020.000003