RentYourFashion.com (B)
Publication date: 30 March 2015
Abstract
Since the concept of rental clothing business was new for Indian market and very few players were dealing in it, ‘Wright & Company’ consulting did an exploratory research to understand the model. Through two expert interviews and extensive survey of the business model of existing players across countries, they developed better understanding of kinds of business models, range of products offered, customer expectations and concerns regarding such service and business challenges. The research showed the purchase intention but further detailed primary research was required to validate the findings. To conduct the quantitative survey they designed a questionnaire but was not sure of the appropriateness of the questionnaire and thus wanted to pre-test it and construct a final detailed questionnaire. Vishal also wondered if he needed to do more extensive in-depth qualitative research.
Keywords
Acknowledgements
The authors acknowledge the help and contribution of A. Himaja, Aravindan G, Himanjay Solanki, and Pratik Patil (IIMA PGP 2015).
Citation
Tripathi, S. and Agarwal, R. (2015), "RentYourFashion.com (B)", . https://doi.org/10.1108/CASE.IIMA.2019.000079
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2015 by the Indian Institute of Management, Ahmedabad