Lance Armstrong : Athlete, Philantropist, and Cheat
Publication date: 12 December 2013
Abstract
Armstrong, a world famous cyclist, was charged with doping in 2012. Subsequent to this news, most of his endorsers terminated their contracts with him. Armstrong had started a foundation called Livestrong (formerly Louis Armstrong Foundation), to support cancer-survivors, which depended heavily on sponsorships received by Armstrong. Despite his resignation, the foundation was fast losing its sponsorships. Armstrong was trying to find a way to reduce negative publicity and save the foundation.
Keywords
Citation
Sharma, D. and Verma, V. (2013), "Lance Armstrong :
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2013 by the Indian Institute of Management, Ahmedabad