Research on the influence mechanism of government supervision and market environment on Chinese farmers' pesticide application behavior
China Agricultural Economic Review
ISSN: 1756-137X
Article publication date: 15 June 2023
Issue publication date: 29 August 2023
Abstract
Purpose
The purpose of this paper is to study the impact of government supervision and market environment on farmers' pesticide application behavior, as well as the intermediary effect of farmers' literacy, and investigate the substitution effect between government supervision and market environment.
Design/methodology/approach
In this paper, logit and Poisson regression models were used to investigate the comprehensive impact of government supervision and market environment on farmers' pesticide application behavior, and the intermediary effect model is used to examine the intermediary effect of farmers' literacy.
Findings
Government supervision is an important constraint for the formation of individual behavior paradigm, but it has both positive and negative effects, depending on different instruments. The market subject constraint and market incentive are two important ways that the market environment affects Chinese farmers' pesticide application behavior. Farmers' literacy plays a partial mediating role in the influencing mechanism of government and market factors. The government supervision and market environment, two different constraint forces, have substitution effects in the process of regulating farmers' pesticide application behavior.
Originality/value
In the influence mechanism, farmers' literacy, such as values, responsibilities and skill requirement related to scientific pesticide use, was included into the analysis framework as intermediary variables. The authors found that government supervision and market environment not only directly affect farmers' pesticide application behavior but also indirectly affect farmers' pesticide application behavior through farmers' literacy.
Keywords
Acknowledgements
The authors acknowledge the financial supports from the National Natural Science Foundation of China (72273141).
Citation
Lv, X. and Qin, S. (2023), "Research on the influence mechanism of government supervision and market environment on Chinese farmers' pesticide application behavior", China Agricultural Economic Review, Vol. 15 No. 3, pp. 604-622. https://doi.org/10.1108/CAER-01-2023-0006
Publisher
:Emerald Publishing Limited
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