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Connecting real learning with social media ROI

Michael A. Crumpton, Philip B. White

The Bottom Line

ISSN: 0888-045X

Article publication date: 9 May 2016

1215

Abstract

Purpose

This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts.

Design/methodology/approach

This case study describes the actions taken and the information tracked in establishing social media presence with recommendation for a sustainable program.

Findings

Social media adds value to libraries’ organizational personality, but it also incurs cost and effort that should be strategically managed.

Originality/value

This case study was conducted in the authors’ home institution.

Keywords

Citation

Crumpton, M.A. and White, P.B. (2016), "Connecting real learning with social media ROI", The Bottom Line, Vol. 29 No. 1, pp. 2-11. https://doi.org/10.1108/BL-10-2015-0020

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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