Leveraging frugal and sustainable entrepreneurship for inclusive development: an abductive case study of social entrepreneurs

Abstract

Purpose

The study aims to explore the role of frugal and sustainable entrepreneurship in fostering inclusive development. It specifically investigates the role of social entrepreneurs who use innovative approaches to address societal challenges.

Design/methodology/approach

The study uses a qualitative approach using a case study based on Gioia method. Content analysis of interviews with the social entrepreneurs and their team members help establish the underlying principles of frugal innovation (FI).

Findings

The study highlights how social entrepreneurs use FI principles (re-use, re-purpose, re-combine and rapidity) to address the social needs and promote inclusive development.

Practical implications

The research offers valuable insights for both new and established social entrepreneurs. By showcasing the practical application of the FI principles, the study provides a guiding light for fostering sustainable and inclusive development. Frugal entrepreneurship, with its collaborative nature and ability to maximize limited resources, may emerge as a key strategy for social entrepreneurs to create a more inclusive, secure and sustainable future.

Originality/value

The research breaks new ground by examining the role of frugal and sustainable entrepreneurship in fostering inclusive development. This unique perspective explains how frugal and sustainable practices are tailored and adapted to address localized issues. Furthermore, the use of a case study allowed for the emergence of new themes and insights not anticipated earlier.

Citation

Chaudhary, P. (2024), "Leveraging frugal and sustainable entrepreneurship for inclusive development: an abductive case study of social entrepreneurs", The Bottom Line, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BL-06-2024-0070