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ICT acceptance, language use and information culture as tools for enhancing information literacy within smallholder maize farmers in Uganda

Florence Lunkuse (School Library, Makerere University Business School, Kampala, Uganda)
John C. Munene (Faculty of Graduate Studies and Research, Makerere University Business School, Kampala, Uganda)
Joseph M. Ntayi (Faculty of Economics, Energy and Management Science, Makerere University Business School, Kampala, Uganda)
Arthur Sserwanga (Department Auditing and Taxation, Makerere University Business School, Kampala, Uganda)
James Kagaari (Department of Psychology, Kyambogo University, Kampala, Uganda)

The Bottom Line

ISSN: 0888-045X

Article publication date: 9 April 2024

Issue publication date: 30 May 2024

160

Abstract

Purpose

This study aims to examine the relationship between tool adoption and information literacy within smallholder farmers (SHFs).

Design/methodology/approach

A structured questionnaire was used to gather data for this quantitative study from 225 SHFs. Structural equation modelling was done to test the hypotheses.

Findings

The findings established that tool adoption dimensions (Information and communication technologies (ICT) acceptance, language use and information culture) positively and significantly influenced information literacy. Information culture had the strongest impact.

Research limitations/implications

The study enriches the situated learning theory (SLT) literature by introducing tool adoption as a predictor of information literacy in a new context of SHFs. Use of tools as independent variables is a positive deviation from previous studies that have used them as mediating variables. Despite the contributions, the cross-sectional design study undermines the ability to solicit more detailed perspectives from the lived in experience of the respondents.

Practical implications

Managers should promote usage of context-specific tools like local radio stations and mobile phones, but also use language tailored to farmer contexts when disseminating information. Policymakers should leverage on social and cultural settings when designing information interventions.

Social implications

The study highlights critical factors that significantly promote information use for improved productivity for SHFs, cumulatively increasing the country’s gross domestic product (GDP). Socially, findings may reduce on their poverty levels of farmers.

Originality/value

This study offers a novel perspective in information literacy domain by using the SLT to delineate contextual tools that are paramount in predicting of information literacy in an under research informal context of SHFs.

Keywords

Citation

Lunkuse, F., Munene, J.C., Ntayi, J.M., Sserwanga, A. and Kagaari, J. (2024), "ICT acceptance, language use and information culture as tools for enhancing information literacy within smallholder maize farmers in Uganda", The Bottom Line, Vol. 37 No. 2, pp. 117-136. https://doi.org/10.1108/BL-03-2023-0075

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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