Linking perceived institutional force and environmental strategy: the moderating role of institutional incompleteness
ISSN: 1746-5265
Article publication date: 18 January 2022
Issue publication date: 12 May 2022
Abstract
Purpose
This study aims to examine the impact of perceived institutional force on environmental strategy, and the moderating role of institutional incompleteness.
Design/methodology/approach
This study tests hypotheses employing hierarchical regression model based on a survey of 317 Chinese manufacturers.
Findings
The results reveal that perceived business and social force have positive impacts on symbolic environmental strategy. Perceived social force has a positive impact on substantive environmental strategy and a negative impact on greenwashing. Further analysis suggests that perceived social force has a stronger effect on substantive environmental strategy than perceived business force. Moreover, institutional incompleteness strengthens the impact of perceived business force on substantive environmental strategy, and the impact of perceived social force on symbolic and substantive environmental strategy.
Originality/value
This study establishes a framework integrating distinct types of perceived institutional force and environmental strategy and provides a new perspective on measuring greenwashing to extend environmental strategy literature.
Keywords
Acknowledgements
This work was partially supported by the National Natural Science Foundation of China (72172040, 71702148 and 71732006), Taishan Scholar Project of Shandong Province (tsqn201909154), and Science and Technology Program for Innovation of Shandong Universities (2020RWG003).
Citation
Feng, T., Liu, S. and Zhang, Q. (2022), "Linking perceived institutional force and environmental strategy: the moderating role of institutional incompleteness", Baltic Journal of Management, Vol. 17 No. 3, pp. 392-412. https://doi.org/10.1108/BJM-06-2021-0221
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited