Marketers' psychological capital and performance: The mediating role of quality of work life, job effort and job attractiveness
Asia-Pacific Journal of Business Administration
ISSN: 1757-4323
Article publication date: 1 April 2014
Abstract
Purpose
Realizing the importance of psychological capital of marketers for their work, the authors aim to investigate the mediating role of quality of work life, job effort, and job attractiveness in the relationship between psychological capital and job performance of marketers in a transitioning market, Vietnam.
Design/methodology/approach
To test the mediating role of quality of work life, job effort, and job attractiveness in the relationship between psychological capital and job performance, the authors used a survey data set collected from 696 marketers working for various types of firms in Ho Chi Minh City, Vietnam.
Findings
The authors found that psychological capital has both direct and indirect impacts, mediated by quality of work life, job attractiveness, and job effort, on job performance of marketers.
Practical implications
The findings suggest that firms should pay attention to psychological capital in their recruiting, training, and development programs.
Originality/value
This study documents the mediating role of quality of work life, job effort, and job attractiveness in the relationship between psychological capital and job performance of marketers in a transitioning market, Vietnam.
Keywords
Acknowledgements
This research was funded by a grant from the UEH International School of Business, University of Economics Ho Chi Minh City, Grant No. UEH.ISB.11.003.
Citation
Dinh Tho, N., Dong Phong, N. and Ha Minh Quan, T. (2014), "Marketers' psychological capital and performance: The mediating role of quality of work life, job effort and job attractiveness", Asia-Pacific Journal of Business Administration, Vol. 6 No. 1, pp. 36-48. https://doi.org/10.1108/APJBA-04-2013-0026
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited