M-commerce adoption in Chinese family businesses: does IT investment matter?

Abstract

Purpose

This study aims to investigate the relationship between all three dimensions of perceived strategic value of m-commerce (operational support, managerial productivity and strategic decision aids), antecedents of m-commerce (organizational readiness, external context and m-commerce competence) and m-commerce adoption. The present study will further examine a mediation model in which all three dimensions of perceived strategic value of m-commerce affect m-commerce adoption through IT investment.

Design/methodology/approach

An online survey questionnaire was adopted to test the validity of this research and hypotheses. Data were collected from 178 Chinese family businesses via snowball sampling.

Findings

The results show that all three dimensions of perceived strategic value of m-commerce (operational support, managerial productivity and strategic decision aids) are positively connected to m-commerce adoption. Also, it was found that IT investment partially or fully mediates the relationship between all these dimensions of perceived strategic value of m-commerce and m-commerce adoption.

Originality/value

This study would enhance owners' and managers' understanding of the relationship between perceived strategic value of m-commerce, IT investment, antecedents of m-commerce and m-commerce adoption, thus contributing to their future adoption.

Citation

Hooi, L.W. (2024), "M-commerce adoption in Chinese family businesses: does IT investment matter?", Asia-Pacific Journal of Business Administration, Vol. 16 No. 3, pp. 613-636. https://doi.org/10.1108/APJBA-01-2022-0024