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Social Marketing of Alternative Transportation Modes

John Thogersen,

Threats from Car Traffic to the Quality of Urban Life

ISBN: 978-0-08-044853-4, eISBN: 978-0-08-048144-9

Publication date: 12 April 2007

Citation

Thogersen,, J. (2007), "Social Marketing of Alternative Transportation Modes", Gärling, T. and Steg, L. (Ed.) Threats from Car Traffic to the Quality of Urban Life, Emerald Group Publishing Limited, Leeds, pp. 367-381. https://doi.org/10.1108/9780080481449-020

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007 Emerald Group Publishing Limited