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Social Marketing of Alternative Transportation Modes

John Thogersen, (Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Aarhus, Denmark)

ISBN: 978-0-08-044853-4, eISBN: 978-0-08-048144-9

Publication date: 12 April 2007

Thogersen,, J. (2007), "Social Marketing of Alternative Transportation Modes", Gärling, T. and Steg, L. (Ed.) Threats from Car Traffic to the Quality of Urban Life, Emerald Group Publishing Limited, Leeds, pp. 367-381. https://doi.org/10.1108/9780080481449-020

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Emerald Group Publishing Limited