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Marketing Public Transport

Genevieve Giuliano (University of Southern California, Los Angeles, CA)

Sara Hayden (University of Southern California, Los Angeles, CA)

ISBN: 978-0-0804-4115-3, eISBN: 978-0-0804-5604-1

Publication date: 21 June 2005

Giuliano, G. and Hayden, S. (2005), "Marketing Public Transport", Button, K.J. and Hensher, D.A. (Ed.) Handbook of Transport Strategy, Policy and Institutions (, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 635-649. https://doi.org/10.1108/9780080456041-037

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Emerald Group Publishing Limited