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Sustainable Luxury Tourism: Promises and Perils

Deep Jyoti Gurung 1 (Christ (Deemed to be University), India)
Paridhi Brahma 2 (Tezpur University, India)
Chandan Goswami 3 (Tezpur University, India)

The Emerald Handbook of Luxury Management for Hospitality and Tourism

ISBN: 978-1-83982-901-7, eISBN: 978-1-83982-900-0

Publication date: 25 January 2022

Abstract

Recent decades have witnessed a rising concern regarding the prosperity of the environment and utilisation of resources. A sustainable approach is being promoted in all sectors. In the field of tourism, sustainable tourism is widely discussed among researchers and practitioners. On the other hand, luxury tourism is criticised for lavish resource utilisation to serve the few luxury tourists. There is a need to include sustainability in luxury tourism to benefit the environment, local communities, tourist destination and luxury tourists. However, sustainable luxury tourism is an emerging concept and needs more investigation. This chapter attempts to present the existing knowledge about sustainable luxury tourism by implementing a systematic literature review. Further, the opportunities and challenges associated with sustainable luxury tourism are being highlighted. This study has identified the factors that need to be considered to promote sustainable luxury tourism. Moreover, suggestions of the researchers are being presented to serve as guidelines. This study includes an example of the Diphlu river lodge, which has practised sustainable luxury tourism for many years. The viewpoint of luxury tourists are being understood by analysing the reviews of tourists from TripAdvisor using NVIVO-12 qualitative data analysis software. The combination of literature review and practical information provides insight into sustainable luxury tourism.

Keywords

Acknowledgements

Acknowledgements

All the observations were made during the corresponding author's visit to the lodge. Content analysis of lodge website and brochures were done recently; the findings were substantiated with the additional facts provided by the owner of the lodge Mrs Jahnavi Phookan and Ms Antara Phookan, Director, Marketing and Communications, without whose support and contribution this case study would not be a success.

Citation

Gurung, D.J., Brahma, P. and Goswami, C. (2022), "Sustainable Luxury Tourism: Promises and Perils", Kotur, A.S. and Dixit, S.K. (Ed.) The Emerald Handbook of Luxury Management for Hospitality and Tourism, Emerald Publishing Limited, Leeds, pp. 353-378. https://doi.org/10.1108/978-1-83982-900-020211018

Publisher

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Emerald Publishing Limited

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