Challenges and Prospects for Oman in the Making of Luxury Tourism Destination

Abstract

The overall significance of tourism's role in the nation's holistic development is now a common phenomenon world over. That is why the Government of various countries are according top-most priority towards tourism development. The luxury tourism is that niche segment which is growing intense day by day and the craving of luxury traveller is uninfluenced by any economic turmoil or the crises. Tourism is now widely acknowledged as the strategic tool for economic diversification in the Sultanate of Oman. The Government is fully geared towards turning Oman into a prime luxury tourism destination by incorporating tourism in its vision 2040 strategy. The Government is actively tapping Oman's luxury tourism potential with improved tourism product development, increased projects funding, thoughtful marketing and brand promotion to reap benefits from tourism investments. Oman's unparalleled beauty, rich historic grandeur and authentic hospitality complement the desire of luxury travellers to seek unique quality and comfort, exclusivity and less ostentation. With the slogan ‘Beauty has an address’, the laudable effort of Oman has placed its tourism offering as an ideal upscale and luxury destination in the Middle East. The chapter explores the prospects of beautiful attractions and various services and facilities offered by Oman to qualify as a luxury destination. It also identifies the challenges faced by Oman in luxury tourism destination development.

Citation

Mishra, A. and Kukreti, M. (2022), "Challenges and Prospects for Oman in the Making of Luxury Tourism Destination", Kotur, A.S. and Dixit, S.K. (Ed.) The Emerald Handbook of Luxury Management for Hospitality and Tourism, Emerald Publishing Limited, Leeds, pp. 101-121. https://doi.org/10.1108/978-1-83982-900-020211005