Cultural Identity and Entrepreneurial Performance

Abstract

The examination researches the impacts of cultural identity on entrepreneurial performance in the southern Nigeria. The examination connected a cross-sectional overview approach in choosing the small- and medium-scale enterprises (SMEs) in south-south district who reacted to an organized poll. The Spearman’s rank correlation coefficient and structural equation modeling (PLS-SEM 3.2) were utilized in analyzing. The examinations show that there is an association between family structure, communal spirit and entrepreneurial performance. Nevertheless, there is a weak connection among individualism orientation, profitability and survival. The examination reasoned that SMEs could raise performance by embracing significant antecedents of cultural identity from successful cultural groups.

Citation

Eniola, A.A. (2020), "Cultural Identity and Entrepreneurial Performance", Ratten, V. (Ed.) Entrepreneurship as Empowerment: Knowledge Spillovers and Entrepreneurial Ecosystems, Emerald Publishing Limited, Leeds, pp. 23-44. https://doi.org/10.1108/978-1-83982-550-720201004