Citation

Kerrigan, K. (2020), "Index", Our Future in Public Relations: A Cautionary Tale in Three Parts, Emerald Publishing Limited, Leeds, pp. 97-99. https://doi.org/10.1108/978-1-83909-596-220201013

Publisher

:

Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited

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INDEX

Index

“A-list” firm

, 31

ABCNews.com

, 61

AdAge magazine

, 31

Assassinations

, 34

AT&T’s management, unusual obligation for

, 22

Big Oil

, 38–39

Bots

, 76

Business

acumen

, 14

of business

, 40

Character

, 4

Chartered Institute of Public Relations

, 30

Chicago-based ad agency (Marsteller)

, 29

Chief executive officer (CEO)

, 34, 54, 67

Chilling effect

, 75, 79

Client invoices

, 54

Collaborative journalism

, 60

Committee of Public Misinformation

, 19

Communications

professional

, 65

skills

, 15

“Company Behind the Brand: In Reputation We Trust, The” (Shandwick)

, 45

Confessions of a PR Man (Wood)

, 17, 34

Corporate image

, 44–45

Corporate social responsibility, key principles of

, 66

Creative teams

, 52

Credo

, 41

Creel Committee

, 18, 27

Cuban Missile Crisis

, 34

Data analytics

, 15

Declaration of Principles (Lee)

, 20–21

Diversity of experience

, 15

“Early adopters” of technology

, 60

“Earned media” specialists

, 31

Empathy

, 15

Enforcement

, 23

Environmental, social and governance (ESG)

, 67

Escherichia coli bacteria

, 60

Ethical communications process

, 66

Facebook

, 77

Fake news

, 61

Father of Spin, The (Tye)

, 17

Fireside chats

, 27

Food and Drug Administration (FDA)

, 41

Frontline on PBS program

, 58

“Golden Age” of television

, 28

Google

, 77

Guinness Book of World Records

, 51

Influencer mapping

, 7

Institute of Public Relations

, 30

Integrity

, 4

Internal culture

, 35

IPG

, 29

Leadership

, 15

Lies, Damn Lies and the Public Relations Industry

, 17

Magazines

, 61

Manhattan Project

, 19

Marketers Guide to Public Relations, The

, 43

Marketing in the

FakeNews Era

, 46

Marketing Public Relations

, 43, 45

“Mass class” trust

, 68

Master of Arts in Public Relations and Advertising

, 47

Media Distribution Services (MDS)

, 50

Media scrutiny

, 60

Mobil Oil

, 37–39

Music Boulevard

, 58

New York Times, The

, 19–20, 38, 61, 66, 72, 76

New York University (NYU)

, 3–4, 44, 65

Newspapers

, 61

Nike

, 73, 75

Nuremberg trials of Nazi war criminals

, 29

Omnicom

, 29

“Op-ads”

, 38–39

Page Principles

, 11–13, 21, 66

Page Society

, 14, 66, 69, 74, 78

Perjury

, 75

“PR All Star”

, 3

PR Week

, 39

PR! A Social History of Spin (Ewen)

, 17

Professional licensing

, 23

Public Broadcasting System (PBS)

, 39

Public relations (PR)

, 3, 16, 33, 49, 65–66, 71

in 1970s

, 37–40

in 1980s

, 40–42

agencies

, 27, 34

career in

, 17

case study

, 34–37

effective PR strategies

, 33

essential characteristics

, 55

firms

, 69

function

, 11, 22

history

, 43

power of

, 9

profession

, 32

working in

, 58

Public Relations (Bernays)

, 29

Public Relations Society of America (PRSA)

, 23, 30, 66

Publicis

, 29

Race riots

, 34

Regulation Fair Disclosure

, 75

Relationship/coalition builder

, 15

Request for proposal (RFP)

, 6

Riddler.com

, 58

Securities and Exchange Commission

, 75

Simplifier

, 15

Sit-ins

, 35

Social influencers

, 7

Social media

, 46–47

Spin room

, 78

Technology

, 29

Time magazine

, 34, 80

“Toni Twins” media tour

, 28

Torches of Freedom campaign

, 9, 31

Trump Administration

, 76

Trust Barometer (Edelman)

, 45, 68

Truth telling

, 24

Tylenol murderer

, 40

Washington Post

, 39, 62

Web TV

, 59

“Wisemen, The”

, 19–20

WPP

, 29

Yahoo

, 58, 62

Your Future in Public Relations (Bernays)

, 13