A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement
New Perspectives on Critical Marketing and Consumer Society
ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2
Publication date: 1 March 2021
Abstract
By the end of this chapter, you should be able to demonstrate an understanding of:
The theories of diffusion.
Diffusion and social movements.
Diffusion and the #MeToo campaign.
Keywords
Citation
Nicholson, S., McColl, J. and Ritch, E.L. (2021), "A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 199-208. https://doi.org/10.1108/978-1-83909-554-220211016
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited