Pseudo Modernity
New Perspectives on Critical Marketing and Consumer Society
ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2
Publication date: 1 March 2021
Abstract
By the end of this chapter, you should be able to demonstrate an understanding of:
The connectivity between society, global events, current philosophy and trends.
How each period is characterised by available technology, knowledge and globalisation relevant to the time?
How culture is shaped by societal philosophies?
Emerging characteristics that capture the ‘zeitgeist’.
Keywords
Citation
Ritch, E.L. and McColl, J. (2021), "Pseudo Modernity", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 75-88. https://doi.org/10.1108/978-1-83909-554-220211007
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited