Smart Consumers and Decision-making Process in the Smart Retailing Context through Generation Z Eyes
Abstract
Learning Outcomes
Explain what a smart consumer is through Generation Z views
Understanding the nature of decision-making process with the use of smart technologies
Keywords
Citation
Priporas, C.-V. (2020), "Smart Consumers and Decision-making Process in the Smart Retailing Context through Generation Z Eyes", Pantano, E. (Ed.) Retail Futures, Emerald Publishing Limited, Leeds, pp. 147-162. https://doi.org/10.1108/978-1-83867-663-620201017
Publisher
:Emerald Publishing Limited
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