Index
Matthew W. Ragas
(DePaul University, USA)
Ron Culp
(DePaul University, USA)
Business Acumen for Strategic Communicators: A Primer
ISBN: 978-1-83867-662-9, eISBN: 978-1-83867-659-9
Publication date: 1 March 2021
This content is currently only available as a PDF
Citation
Ragas, M.W. and Culp, R. (2021), "Index", Business Acumen for Strategic Communicators: A Primer, Emerald Publishing Limited, Leeds, pp. 299-308. https://doi.org/10.1108/978-1-83867-659-920211018
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited
INDEX
Note: Page numbers followed by “n” indicate notes.
“Absentee owners”
, 81
Accelerators
, 27
Accenture
, 164
Accounting
, 115
firms and auditors
, 106
Acquisition-driven growth
, 24
Actual billable hours
, 167
Advertising
, 184
AFL-CIO
, 86
Aflac Duck
, 73
Agency
agency–client relationship
, 159–160
assets
, 162
holding company
, 162
of record
, 168
search
, 169
side
, 186
Agency business models
, 165–168
disruptive forces to
, 170–173
Agile method
, 34
Agility
, 46, 183
Albritton
, 24–25
Alexa products
, 24
Alibaba
, 21
Allen, Jean
, 6
Alphabet
, 122–123
Alphabet/Google
, 21
balance sheet
, 129–130
market cap
, 133
shareholders’ equity
, 132
soup of regulators and rules
, 141–143
Amazon
, 20–21, 24
Amazon Web Services (AWS)
, 24
American Advertising Federation (AAF)
, 201
Amsterdam-based Global Reporting Initiative (GRI)
, 118
Analyst/investor day
, 149
Analytics
, 25
Annual basis
, 121
Annual earnings guidance
, 151
Apple company
, 20–21
Archetype
, 57
Arthur W. Page Society
, 3–5, 21, 182, 179, 190, 202–203
Assets
, 115, (see also Investment)
management firms
, 104
Available billable hours
, 167
B Corp certification
, 89
B Lab Advertisement
, 90
Bain, Mark
, 153
Balance sheet
, 120, 128
Alphabet
, 129–130
assets
, 130–131
liabilities
, 131
shareholders’ equity
, 131–132
Barra, Mary
, 204
Bartlett, Dan
, 180
Bechtel Corporation
, 5
Beiser, Kathryn
, 119
Benchmarking analysis
, 167
Beneficial ownership report
, 147
Benefit corporation (Benefit Corps)
, 88–89
Benioff, Marc (Salesforce. com founder)
, 69
“Best in class” model PR agencies
, 167
Bezos, Jeff
, 33, 40, 85
“Bid”
, 101
Billable brainpower
, 165
Billable hours
, 167
Billing rate
, 167
Black Lives Matter (BLM)
, 6, 74
“Blackout periods”
, 147
BlackRock
, 104, 118
Blended rate
, 167
Blockbuster executives
, 97
Bloomberg
, 133
Bloomberg Businessweek
, 203
Board of advisors
, 82
Board of Directors
, 80, 99, 207
Boardrooms
, 34, 80–82
Boards of directors
, 91
Bonds
, 99–100
Book value
, 130
Boston Consulting Group (BCG)
, 21
Bottom-line
performance
, 23
profitability
, 126
“Boxes and lines” reporting
, 35
Boylan, Katie
, 210–211
Bryant, Adam
, 91
Budgeting process
, 189
Buffett, Warren
, 66
Burn rate
, 131
Burson, Harold
, 4
Burson Cohn & Wolfe (BCW)
, 79
Business
, 65
activities
, 25
of business
, 5
edutainment
, 204
imperative
, 187
IQ
, 198
leaders
, 69, 125, 139
literacy
, 8, 11, 202
management
, 65–66
model
, 178
transformations and strategic communication
, 27–29
Business acumen
, 120, 197
career stages
, 201–202
lifelong learning and mindset of champions
, 208
moves to center stage
, 198–201
perceived benefits of
, 11–13
in strategic communications
, 9–11
strategic management function and
, 7–9
ways to build
, 202–207
Business Roundtable
, 69–70
Business-to-business (B2B)
, 183
B2B brand Cummins, Inc.
, 184
Business-to-consumer (B2C)
, 183
Buying securities
, 143
C-corporation (C-corp)
, 88–89
C-suite
, 4–5, 13, 28, 34, 66, 68, 80, 85–86, 91, 143, 146, 148, 178–179, 188
advisor
, 116
functions
, 198
leaders
, 125
priority
, 38–4
Calendar year
, 189
Capital markets
, 99–101
Capitalism
, 57, 65
Career
skills
, 7
stages
, 201–202
Carney, Jay
, 180
“Cash burn”
, 131
Cash flow statement
, 120
Casto, Carole
, 184
Cause marketing
, 71
Certified B Corps
, 89
Change management communication
, 28
Charity Navigator
, 121
Checo, Andy
, 187
Chief communications officer (CCO)
, 4–5, 24, 50, 65, 85, 99, 169, 178–181, 200
Chief corporate affairs officers (CCAOs)
, 186
Chief executive officer (CEO)
, 4, 19–20, 33–34, 38–40, 49, 66, 74, 79, 81, 86, 99, 116, 125, 139, 145, 179, 181, 198–199
activism
, 75
imperative
, 23
Chief financial officers (CFOs)
, 81, 86, 105, 115, 145, 181
Chief growth officer (CGO)
, 25
Chief human resources officer (CHRO)
, 85, 86, 181
Chief information officer (CIO)
, 85
Chief information officer/chief technology officer (CIO/CTO)
, 86, 181
Chief legal officer
, 143
Chief marketing officers (CMOs)
, 13, 25, 85, 180–181
Chief operating officer (COO)
, 116
Chief technology officer (CTO)
, 85
Chris Collins
, 147
Chronicle of Higher Education
, 199
Classic agency theory
, 80
Clients
, 167
CNBC. com
, 133
Co-working space
, 26
Code of Ethics
, 52
Cohen, Joe
, 112–113
“Command and control” leadership styles
, 35
Commission on Public Relations Education
, 8, 200
Common agile frameworks
, 36
Communication
agency
, 27, 184
consultancies
, 184
ecosystem
, 160–162
professionals
, 104
Communicative action
, 57
Communicators
, 4
opportunity for
, 109–110
Company executives
, 146
Comstock, Beth
, 81
Cone, Carol
, 61–62
Conscious Capitalism
, 51, 65
Conscious Leadership
, 51
Consultancy business models, disruptive forces to
, 170–173
Consultancy holding companies
, 27
Consultants
, 146
Consulting firms
, 171
Consumer Financial Protection Bureau
, 141
Corner office
, 85–87
Corona
, 199
Corporate annual communication budget planning
, 189
Corporate character
, 58
Corporate conscience, strategic communication as
, 58–59
Corporate department
, 189
Corporate disclosure
, 152
Alphabet soup of regulators and rules
, 141–143
earnings guidance and forward-looking statements
, 150–152
laws
, 117
material, non-public information
, 146–148
navigating web of laws, rules and regulations
, 152–153
quarterly earnings calls
, 148–150
securities laws and regulation fair disclosure
, 143–146
Corporate executives
, 68
Corporate finance
, 99
Corporate functions
, 193
Corporate governance
, 81–82
and strategic communications
, 90–91
Corporate law firms
, 106
Corporate philanthropy
, 71
Corporate purpose
, 58
Corporate social advocacy (CSA)
, 73–74
Corporate social responsibility (CSR)
, 29, 54, 65, 77, 118
corporate social advocacy on rise
, 73–75
evolution
, 71–73
Corporations
, 74, 105
Cost of Goods Sold (COGS)
, 123–124
Cost of revenue
, 124
Costco Wholesale Corporation
, 52–53
Council of Institutional Investors
, 69–70
COVID-19 global pandemic
, 74, 87, 108, 177, 188
Crain’s Chicago Business
, 24
Credits
, 115
Cripps, Kathy
, 160
CRM
, 163
Crowdfunding
, 99
Cummins
, 184
integrated corporate communication and marketing team at
, 185
Current liabilities
, 131
CVS Health
, 58
Davis, Paula S.
, 183
Debits
, 115
Debt
, 100
Decision-makers
, 115
Delphi panel method
, 11
DevOps
, 36
Diffusion of Innovations
, 25
Digital manufacturing.
, 36
Digital media-empowered stakeholders
, 67
Digital reinventions
, 28
Dimon, Jamie (CEO and chair of JPMorgan Chase)
, 39–40, 204
Direct listing
, 109
Disruption
, 20
Disruptive innovation
, 21
navigating
, 20
Diversified agency services group (DAS)
, 162
Diversity, equity and inclusion (DE&I)
, 80, 82, 187
on boards
, 82–85
Dodd–Frank Act
, (see Dodd–Frank Wall Street Reform and Consumer Protection Act (2010))
Dodd–Frank Wall Street Reform and Consumer Protection Act (2010)
, 144
Donahoe, John (NIKE CEO)
, 6
Dow Jones Industrial Average
, 104
Duty of care
, 82
Duty of loyalty
, 82
DVDs
, 97
Earnings before interest, taxes, depreciation, and amortization (EBITDA)
, 117
Earnings before interest and taxes (EBIT)
, 117
Earnings calls
, 148–149
Earnings guidance
, 150–152
Earnings multiple
, (see P/E ratio)
Earnings per share (EPS)
, 116, 127
calculating
, 127–128
Edelman, Richard
, 27, 165
EDGAR system
, 145, 147
Effective organizational communication
, 178
Effective strategic communication
, 4, 29
Electronic Data Gathering, Analysis, and Retrieval system (EDGAR system)
, 107, 117
Employee(s)
, 146
activism
, 74, 80
Enterprise value (EV)
, 132, 134
Enterprise’s vision
, 53
Environmental, social and governance (ESG)
, 50, 65, 118
Environmental scanning
, 66
Equal Employment Opportunity Commission (EEOC)
, 141
Equity
, 100, 187
ownership model
, 174
Ethics
, 53–56
“Every day low price” strategy
, 19
Executive committee
, 5, 180
Executive communications
, 104
Executive vice president (EVP)
, 180
Expenses
, 115
Expertise-based fee model
, 165
External communication areas
, 182
Facebook
, 20–21
Fearless Girl campaign
, 83–84
Federal Reserve Board
, 141
Federal Trade Commission (FTC)
, 141
Fee model
, 166
Fee-based relationships
, 167
Feldman, Bob (ICF Next)
, 46–47
Fiduciary
, 84
duties
, 82
Finance
, 99–101, 115
finance-intensive specialization
, 120
future
, 109–110
Financial Accounting Standards Board (FASB)
, 117–118
Financial acumen
, 120
Financial communications
, 99
Financial community
, 105
Financial executives
, 123
Financial Industry Regulatory Authority
, 106
Financial reporting and disclosures
, 117–118
Financial statements
, 115–116
types
, 118–121
Financial Times
, 204
Financial valuation essentials
, 132
enterprise value
, 134
market capitalization
, 133
P/E ratio
, 134
Fink, Larry
, 49–50, 204
Fiscal year
, 189
Food and Drug Administration (FDA)
, 141
For-profit entities
, 160
Forbes
, 72
Form 10-K
, 144
Form 10-Q
, 144
Form 4 filing
, 147
Form 990
, 121
Fortune
, 203–204
Fortune 500 company
, 83, 184
Forward-looking statements
, 150–152
“Friedman doctrine”
, 67
FTI Consulting, Inc.
, 164
Full-service agency
, 161
Function budget cycles
, 189
13G filing
, 147
G Suite tools
, 122
General and administrative expenses (G&A)
, 124
General Counsel
, 143
General Electric (GE)
, 81
Generally accepted accounting principles (GAAP)
, 117, 121
GenZ
, 57
Gladwell, Malcolm
, 197
“Gladwell’s rule”
, 197
Global advertising agency networks
, 162
Gomez, Dionne
, 13
Google
, 20
Google Cloud Platform
, 122
Google Play app
, 122
Great Depression
, 144
Great Recession (2008–2009)
, 177
Gross margin
, 125–126
GroupM, J. Walter Thompson
, 79
Growth
, 23
Guidestar
, 121
Hamilton
, 4
“Healthy paranoia”
, 19
Hedge funds
, 105
Hernandez-Blades, Catherine
, 77–78
Heyman, Bill
, 11
Hispanic Public Relations Association (HPRA)
, 187
Hobson, Mellody
, 204
“Homegrown” revenue growth
, 24
Huawei
, 21
Human resources (HR)
, 85, 178
Hynes, Aedhmar
, 57
Hyper-connectivity
, 70
ICF International, Inc.
, 164
In-house agency
, 172
In-house communication
, (see also Strategic communication)
budgets for in-house departments and teams
, 188–190
careers and characteristics of in-house communication professionals
, 184–188
CCO
, 178–181
executives
, 179
future of communication departments and teams
, 190–191
roles and responsibilities of in-house departments and teams
, 181–184
Incentivized based model
, 167
Inclusion
, 187
Income
net
, 125
operating
, 124–125
Income statement
, 119, 121–123, 128, 133
COGS
, 123–124
G&A
, 124
net income
, 125
operating income
, 124–125
Incubators
, 27
Index funds
, 104
Individual investors
, 104
Information technology (IT)
, 36
Information websites
, 133
Initial public offering (IPO)
, 98
process of going public and ringing bell
, 106–109
Innovation
, 21, 25, 28
as driver of organizational growth
, 25–27
Innovative companies
, 22
Inorganic driven growth
, (see Acquisition-driven growth)
Inside Job (documentary film)
, 205
Institute for Public Relations (IPR)
, 84, 198
Institutional investors
, 104
Institutional Shareholder Services (ISS)
, 106
Institutionalized influence of shareholders
, 87–90
Intangible assets
, 130
Internal communications professionals
, 28
Internal Revenue Service (IRS)
, 121
International Accounting Standards Boards (IASB)
, 117
International Financial Reporting Standards (IFRS)
, 118
Interpublic Group (IPG)
, 24, 160
Investment
, (see also Assets)
banks
, 106
firms
, 105
managers
, 118
Investor relations (IR)
, 13, 98, 105, 109, 145, 182, 205
Investor relations officer (IRO)
, 105, 107
Investors
, 65, 67–68
Jack Ma
, 204
Johnson & Johnson Services, Inc. (J&J Services, Inc.)
, 54
Johnson, Tom
, 118
Jones, Damon
, 180
Jordan, Michael
, 208
Kanban method
, 35–36
relationship between lean, agile and Kanban approaches
, 37
Key performance indicators (KPIs)
, 175
Kim Crawford
, 199
Kotcher, Ray
, 198
KPMG International
, 34
LaBranche, Gary A.
, 146
Law of exponential growth
, (see Moore’s Law)
Lazarus, Shelly
, 93–94
Lead, opportunity for strategic communication to
, 29
Lean and Agile enterprise
, (see also Purpose-driven enterprise)
lean and agile DNA
, 35–38
organizational agility
, 38–40
strategic communications and organizational agility
, 40–44
Lean manufacturing
, 35–36
Lean method
, 34
Lenovo
, 54–55
Lewis, Michael
, 204
Liabilities
, 115
“Lightweight” software development
, 36
Limited liability company (LLC)
, 88
Long-term debt
, 131
Lyft
, 20
MacDonald, Maril
, 31–32
Mackey, John
, 51, 69
Management consulting firms
, 106
Marc Randolph
, 97
Marino, Peter (MillerCoors)
, 9
Market capitalization (market cap)
, 132
Marketing
, 160–162
Marketplace
, 203
MarketWatch
, 133
Mars Edge
, 101
Mars Food
, 101
Mars Incorporated
, 101
Mars Petcare
, 101
Mars Wrigley
, 101
Master in Business Administration (MBA)
, 205
MBA-trained marketing professionals
, 13
Mastering Business for Strategic Communicators
, 8
Material
, 146–148
information
, 146, 150
“Materiality”
, 145
McDonald’s restaurant concept
, 159
McGinnis, Kelly
, 28
McGrail, Kelly
, 15–16
McGrew, Mike
, 199
McMillon, Doug (president of Walmart)
, 19
MDC Partners
, 162
Media
, 160–162
Mentor
, 15
Michael, Chelsea
, 13
Mid-career professionals and rising leaders
, 201–202
Millennials
, 59
Mindshare
, 79
Mission
, 53–56
Modelo
, 199
Modern CSR
, 71
Moore, Gordon (Intel founder)
, 20
Moore’s Law
, 20–21
Mucha, Zenia
, 180
Musk, Elon
, 139
Mutual fund
, 206
NASDAQ
, 102, 106
MarketSite
, 102
National Investor Relations Institute (NIRI)
, 104, 146
Neptune
, 56
Net asset value
, (see Book value)
Net book value
, (see Book value)
Net income
, 125
Net margin
, 126–127
Net profit margin
, (see Net margin)
Netflix
, 20–21, 97–99
New York Stock Exchange (NYSE)
, 102, 106
NIKE
, 6
Non-current liabilities
, 131
Non-deal road show (NDR)
, 149
Non-operating expenses
, 127
Non-public information
, 146–148
Nooyi, Indra
, 71
NY-based Colgate-Palmolive Company
, 183
Ogilvy
, 79
Omnicom
, 24, 162
group total revenue by geography
, 163
group total revenue by industry
, 164
Only the Paranoid Survive
, 20
Onoda, John
, 193–194
Operating expenses
, 127
Operating income
, 124–125
Operating margin
, 126
ORD for Chicago O’Hare International Airport
, 102
Organic growth
, 24
Organic-driven growth
, 24
Organizational agility
, 38–40
strategic communications and
, 40–44
Organizational communications professionals
, 28
Organizational governance
, 82
Organizational leaders
, 91
Pacifico
, 199
Page, Arthur
, 3
Page Principles
, 3–4, 57
Page Society
, 179, 198
Page’s approach
, 3
Palantir Technologies
, 109
Paul Polman
, 66
Pay ratio rule
, 87
People of color (POC)
, 83
People operations
, 85
People teams
, 85
Performance-based model
, 167
Periodic basis
, 144
Peter Parker principle
, 191
Physical product manufacturing
, 36
Porat, Ruth
, 116
Powell, Nigel
, 180
Price-to-earnings ratio (P/E ratio)
, 128, 132, 134
Price-to-sales ratio
, 134
Primary agency
, 168
Private equity firms
, 105–106
Private firms
, 144
Private Securities Litigation Reform Act (1995)
, 152
Procurement and sourcing
, 169
Professional investment funds
, 104
Profit and loss statement (P&L)
, (see Income statement)
Profit margins
, 125
gross margin
, 125–126
net margin
, 126–127
operating margin
, 126
Profits
, 23, 51–53
maximization
, 52, 59
Project-based agency–client relationships
, 167
ProPublica
, 121
Prosek, Jennifer
, 99
Prospectus
, 107
Proxy
advisors
, 106
contest
, 88
solicitors
, 106
PRWeek
, 187
Public benefit corporation
, (see Benefit corporation)
Public Company Accounting Oversight Board (PCAOB)
, 117
Public firms
, 144
Public relations (PR)
, 3, 74, 99, 124, 135, 155, 159, 178, 184, 198
agency
, 165
and communication agency rankings table
, 166
evolution of PR and strategic communications
, 4–7
firm
, 160
Public Relations Society of America (PRSA)
, 198
Public Relations Student Society of America (PRSSA)
, 201
Public scrutiny
, 58
Publicis
, 24
Purpose
, 51–53, 57–58
Purpose-driven enterprise
, 57, (see also Lean and Agile enterprise)
Fink, Larry
, 49–50
mission, vision, values and ethics
, 53–56
purpose
, 57–58
purpose and profits
, 51–53
shifting expectations for business by society
, 50–51
strategic communication as corporate conscience
, 58–59
Quality of practice
, 197
Quarter-over-quarter comparison
, 119
Quarterly basis, financial statements on
, 119
Quarterly earnings calls
, 148–150
Quarterly SEC filings
, 150
Quiet period
, 108, 146
Radical transparency
, 70
Re-investing retained profits
, 99
Reed Hastings
, 97, 149
Referees for financial reporting and disclosures
, 117–118
Regulation Fair Disclosure (Reg FD)
, 145
Request for information (RFI)
, 169
Request for proposal (RFP)
, 169
Research and development (R&D)
, 124
Responsible capitalism
, 65
Retainer
, 167
Return on sales
, (see Operating margin)
Revenue(s)
, 23, 115, 122
growth
, 24
Road show
, 108–109, 149
Robert Mondavi
, 199
Rule setters for financial reporting and disclosures
, 117–118
S-corporation (S-corp)
, 88–89
“S-team”
, 85
S4 Capital
, 162
Safe harbor language
, 152
Sales, general and administrative (SG&A)
, 124
Sales
, (see Revenues)
Salesforce. com
, 20, 24
Sarbanes–Oxley Act (2002)
, 144
SarbOx (SOX)
, (see Sarbanes–Oxley Act (2002))
Scaled Agile Framework
, 36
Schedule 13D filing
, 147
Scrum, Extreme Programming
, 36
SD Learning Consortium (SDLC)
, 38–39
Second language, benefits of becoming fluent
, 135
Secondary offering
, 107
Securities
, 105
Securities Act (1933)
, 144
Securities and Exchange Commission (SEC)
, 100, 107–108, 117–118, 140–141, 147–149
Securities Exchange Act (1934)
, (see Securities Act (1933))
Securities laws and regulation fair disclosure
, 143–146
Selective disclosure
, 147, 145, 149
Sell securities
, 105
Selling securities
, 143
Senior leaders
, 202
Senior vice president (SVP)
, 180
Shareholder
, 82
activism
, 80, 88
capitalism
, 65
equity
, 131–132
institutionalized influence of
, 87–90
primacy
, 65, 69
theory
, 67–71
Shark Tank (ABC television show)
, 204
Shelton, Helen C.
, 59
Short-term profits
, 51
Siegel, Barby K.
, 27
Sierra, Rodrigo A.
, 155–156
“Single bottom line” profits
, 67
Six Sigma method of process
, 36
Skepticism
, 57
Slack Technologies
, 109
Smith, Robert F.
, 204
“Socialism”
, 57
Sorrell, Martin (founder and former CEO of WPP plc)
, 79
Specialized auction platform
, 101
Specialty agency
, 161
Spokespeople
, 139
Spotify Technology
, 20, 109
Sprints
, 38
Square and Venmo (PayPal)
, 20
St. Louis Business
, 13
Stagwell Group
, 162
Stakeholders
, 3, 85, 115, 135, 152
capitalism
, 65
and strategic communications
, 75–76
theory
, 67–71
Standard and Poor’s 500 index (S&P 500)
, 33, 72, 104
State Street
, 104
Global Advisors
, 118
Stock(s)
, 99–100
charts
, 133
exchange
, 101–103, 106
market
, 101–104, 206
StockX
, 101
Stockholders’ equity
, (see Shareholders—equity)
“Story-telling”
, 112
Strategic communication
, 4–7, 13, 20, 100, 135, 208, (see also In-house communication)
agency and consultancy landscape
, 162–165
agency business models
, 165–168
agency–client relationship
, 159–160
business transformations and
, 27–29
as corporate conscience
, 58–59
corporate governance and
, 90–91
defining business acumen in
, 9–11
disruptive forces to agency and consultancy business models
, 170–173
groups
, 164
media, marketing and communication ecosystem
, 160–162
opportunity for strategic communication to lead
, 29
and organizational agility
, 40–44
pitching and winning new business
, 168–170
professional
, 34, 54, 66, 116, 132, 135, 140, 153
stakeholder capitalism and
, 75–76
students
, 201
Strategic communicators
, 59, 118, 190
Strategic decision making
, 4, 199
Strategic imperative for organizations
, 67
Strategic management function and Business Acumen
, 7–9
Strategy
, 25
Stubhub
, 101
Supporting business transformations
, 28
Sustainability Accounting Standards Board (SASB)
, 118
Sustainable, responsible and impact investing funds (SRI investing funds)
, 50
Sustainable capitalism
, 65
Sutton, Leslie
, 190
Talent
attraction
, 16
development
, 202
Tanaka, Patrice
, 52
Task Force on Climate-related Financial Disclosures (TFCD)
, 118
Tax-exempt organizations
, 121
Technological innovations
, 171
Technology
, 38
Technology evolution
, 21
Tencent
, 21
Tesla
, 20–21, 139–140
The Agile Manifesto
, 36
The Big Short (film)
, 205
The Financial Times
, 79
The Holmes Report
, 184
The Innovator’s Dilemma
, 25
The LAGRANT Foundation (TLF)
, 172
The Last Dance (documentary series)
, 208
The Lean Startup
, 36
The Power List
, 180
Ticker symbol
, 102
Top business leaders
, 204
Top-line performance
, 23
Toyota production system
, 35
“Transformation”
, 28
Transparency
, 139
Trowery, Bjorn
, 186
Truth in Securities Act
, (see Securities Act (1933))
Twitter
, 21
U. S. Securities and Exchange Commission
, 88, 107–108, 145
Uber
, 20
Unilever Sustainable Living Plan
, 66
US corporate boardrooms
, 82
US Department of Agriculture (USDA)
, 141
US general corporate law
, 82
US-based IPOs
, 107
Utilization rate
, 167
Valuation
, 132, 134
Value(s)
, 53–56, 59
proposition
, 173
Van Bergen, Karen
, 175–176
Vanguard
, 104
Venture capital
, 26
firms
, 105
Vice president (VP)
, 180
Vicious cycle
, 23
Virtue signalling
, 57
Virtuous cycle
, 23
Vision
, 53–56
Volatility, uncertainty, complexity and ambiguity (VUCA)
, 44
Wall Street
, 102–106, 139
Waller, Valerie Barker
, 137–138
Walmart
, 19
Walton, Sam
, 19
“Waterfall” methodology
, 38
Weber Shandwick
, 75
WeWork
, 107–108
Wheeless, Charlene
, 203
WSJ. com
, 133
Xiaomi
, 21
Yahoo! Finance
, 133
Year-over-year annual comparison of performance (YoY annual comparison of performance)
, 119
Younger professionals
, 200–201
YouTube
, 21
Zeno Group
, 27
Zenoids
, 27
Zero-based budgeting (ZBB)
, 66, 189
- Prelims
- Part I: Introduction
- 1: Strategic Communication and Business Acumen
- Part II: Guiding Approaches to Business
- 2: Growth, Innovation and Transformation
- 3: The Lean and Agile Enterprise
- 4: The Purpose-driven Enterprise
- Part III: The People
- 5: Stakeholders and Society
- 6: The Board of Directors and the C-suite
- Part IV: The Money and the Numbers
- 7: Finance and the Capital Markets
- 8: Financial Statements and Valuation Essentials
- 9: Corporate Disclosure: Laws, Rules and Regulations
- Part V: Business Models
- 10: Strategic Communication Agencies and Consultancies
- 11: In-House Communication Departments and Teams
- Part VI:
- 12: Business Acumen and Professional Development
- Glossary
- References
- About the Sidebar Contributors
- Index