Citation

Reed, B. (2020), "Index", Communicating Social and Environmental Issues Effectively (PRCA Practice Guides), Emerald Publishing Limited, Leeds, pp. 179-183. https://doi.org/10.1108/978-1-83867-467-020201006

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INDEX

Index

Accountability

, 4, 7, 99

Activists

, 29, 41, 60, 62, 64, 78

Adkins, Sarah

, 5

Advocates

case studies

, 123–142

definition

, 121–123

Aims

clarifying

, 30–31

creating and setting

, 31–36

Allies

case studies

, 123–136

definition

, 121–123

AMEC Integrated Evaluation Framework

, 171

Anušić, Iva

, 124

Assessment

, 6, 58, 68, 145

Atwood, Jonathan

, 40

Audience

focus-grouping

, 89

message testing

, 89–90

overview

, 76

B2B International

, 68, 86

Bersoff, David M

, 5

Bonifaz, Gustavo

, 5

Bravery

, 1–4, 39–40

Brazil mining disaster

, 68

Brundtland, Gro Harlem

, 16

Brundtland definition of sustainability

, 8, 16, 27, 146, 166

Buhay, Mary C.

, 21

Building the business case

, 13, 171

Case studies

Fair Trade Nation

, 136–142

Hill + Knowlton

, 65–69

Husqvarna

, 34–36

Nike

, 123–126

Ogilvy

, 130–136

Sky Ocean Rescue

, 126–130

Unilever

, 40–41

Chandler, John

, 6

Chevron

, 17–18

Church of England

, 68

Community

engagement

, 150

license to operate

, 66, 120, 132

Consultation methods

, 108–110

advisory groups

, 110

advisory panels

, 110

e-surveys

, 109

focus groups

, 108

individual interviews

, 108

inviting written responses

, 108

joint-projects

, 110

multi-stakeholder alliances

, 110

multi-stakeholder forums

, 110

observation

, 109

one-to-one meetings

, 108

online engagement mechanisms

, 109

partnerships

, 110

public-meetings

, 110

stakeholder insight groups

, 110

street interviews

, 109

surveys

, 109

townhalls

, 110

voluntary initiatives

, 110

Context

break the law

, 58–60

do the bare minimum

, 57–58

internal

, 48–50

mapping

, 50–55

principles before pay

, 62–63

as relates to your role as a communicator

, 45–46

’show and tell’

, 61–62

think ahead

, 63–65

wait and see

, 60–61

working culture

, 55–57

Cope, Richard

, 4

Corporate Social Responsibility

, 16–17, 115

Cottney, Catherine

, 4

Crabbe, Matthew

, 5

Crisis

as a result of greenwash

, 28, 42–43, 119

management

, 145

Cullen, James

, 131, 136

Culver, Carolyne

, 33

Davies, Rob

, 19

Deloitte

, 22

Edelman Trust Barometer

, 171

Edie.net

, 170

Elevator pitch

, 55, 88

Emory Powers, John

, 25

Engagement

vs. communications

, 88, 96

stakeholder

, 96–100

Environmental impact

, 5, 18–19, 26, 28–29, 55, 62–63, 145

Espirian, John

, 55, 84

Evaluation Support Scotland

, 33, 171

Extractive Industries Transparency Initiative

, 68

Fair trade

, 120–121, 136–142

Fair Trade Nation campaign

, 120, 136–142

Fairtrade Foundation

, 137, 140

Fleming, Molly

, 41

Forstater, Maya

, 108

Freeman, R. Edward

, 77

The Grandmother Filter

, 42–43

Greenwash

, 17–18, 26, 42–43, 46, 62

Gregory, Anne

, 74, 75, 78

Harary, Antoine

, 5

Heume, Kristin

, 5

Hill + Knowlton Strategies (H+K)

, 65–68

Husqvarna Group

, 34–36

Ingham, Francis

, 156

InRiver

, 22

Investors

, 20, 68, 114–115

Jargon

, 42

KAPOW!

, 33, 156–157

Key principles

, 25–43

Klein, Gary

, 39, 164, 165

Krick, Thomas

, 108, 111, 112, 114

Loch, Ron

, 21

Lvovich, Stephanie

, 5

Mandela, Nelson

, 76

Marwick, Steven

, 33

Mintel Trends Report

, 171

Mission

, 32, 147

Monaghan, Philip

, 108

Morgan, Carol-Ann

, 105, 107, 114

Nike

, 123–126

O’Neill, Vicki

, 55, 84–85, 88, 177

Objectives

, 31–36, 42, 143, 146–147, 149–150, 152, 162, 166

definition

, 42, 60, 107, 122

setting

, 31, 60, 147, 172

SMART

, 32, 147

Ogilvy

, 130–136

Operating model

, 35

example of

, 35–36

hypothetical brand example of

, 28

linked to social and environmental communications

, 28, 36

Outcomes

, 32–33, 96, 100, 144, 147, 156

definition

, 32

setting

, 141

Oxford University

, 32

Partners

, 41, 81

case studies

, 126–136

definition

, 121–123

Pearson, Victoria

, 33

Pen portraits

, 14, 52–53, 77, 83–85, 88, 91, 111, 144, 149

negative pen portraits

, 88

sample pen portrait

, 92–93

suggested categories

, 56

Planning

, 9, 13, 30–31, 33, 36, 138, 146, 152

channels

, 153

creating

, 52, 152–157

food for thought’ questions

, 15, 152–153, 167

tactics

, 153, 155, 172

Pratt, Chris

, 66, 68

PRCA

, 6–7, 20, 170

Premier League

, 128

Principles before pay

, 62–63, 149

Principles of stakeholder engagement

, 116–117

Publics

, 11, 47, 74, 77–79, 91, 145, 149, 151, 159

Purposewash

, 18–19, 26, 28, 42, 46, 56, 59, 61–62, 119, 158, 164

Ries, Tonya

, 5, 22

Risk

communications professionals as gatekeepers of

, 27

creating

, 26, 119

greenwash

, 17, 19, 26, 28, 42–43, 46, 56, 59, 61–62, 119, 164

purposewash

, 18–19, 26, 28, 42, 46, 56, 59, 61–62, 119, 158, 164

reputational

, 20, 26, 58–59, 62, 97, 134

spotting

, 27

wokewash

, 18–19, 26, 164

Risk

pre-mortem

, 15, 39, 104, 145, 164–165, 168

risk-proofing

, 43, 163–164

Rosenberg, Mike

, 55–57, 64

Schmidt, Steve

, 5

Scottish Fair Trade Forum

, 136–137, 139–140

Sense & Sustainability

, 20

Show and tell

, 61–63, 66, 149

Sillanpää, Maria

, 108

Site audit

, 68

Sky Ocean Rescue campaign

, 31, 126–127, 130

Social and environmental issues

MeToo

, 8, 120

climate change

, 1–4, 115, 120, 171

LGBTQI

, 8

migration

, 1

ocean plastics

, 1, 72, 128–129

sexual harassment

, 1, 5

transgender issues

, 1

worker exploitation

, 1

Social impact

, 30, 40, 58, 68, 122, 161

Stakeholder ecosystem

, 47, 62, 132

Stakeholder engagement

, 95–96, 99

The Stakeholder Engagement Manual

, 108, 114

Stakeholders

, 9–10, 73, 75–93, 102, 106–107

internal

, 47–55, 81–82, 148

mapping

, 50–55

Strategy

, 15, 18, 49, 58, 68, 96, 119, 144–145, 152, 154

creating

, 15, 61–62, 97

sustainability

, 115

Sustainability

, 1–2, 7–8, 10, 12, 16, 19, 27–30

Brundtland definition

, 16

Tactical Planning Worksheet

, 155

Taysom, Sophie

, 98–99

Think ahead

, 63–68, 149

Transparency

, 4, 7, 25, 39, 67–68, 97, 99, 105

UN Environment Programme (UNEP)

, 170

UN Sustainable Development Goals (SDGs)

, 40, 68

UNIDO

, 17

Unilever

, 19, 21–22, 40

case study

, 40–41

Sustainable Living Plan (SLP)

, 40

United Nations Intergovernmental Panel on Climate Change (IPCC)

, 4

Unusual suspects

, 34

Vision

, 32, 35, 55, 102, 147

Watson, Bruce

, 18

Westerveld, Jay

, 17

Wokewash

, 19, 26, 164

WWF

, 128, 130

Zegler, Jenny

, 5