Homestay Establishments as a Strategic Business Tool for Sustainable Tourism Practices and Community Development

Abstract

This study explores the significance of homestays in India as a tool for sustainable tourism, community development and cultural immersion. It begins by outlining the evolution of tourism in India and the rise of homestays, emphasising their role in providing authentic local experiences. This chapter describes the characteristics of homestays and their cultural relevance in India, showcasing their growth across diverse regions. Case studies illustrate the positive impact of homestays on local communities. The literature review explores global perspectives on homestays, highlighting their contribution to reducing rural poverty and supporting community-based tourism. The research design employs secondary data to analyse the distribution of homestays in Indian states. The analysis section interprets the data, revealing patterns influenced by factors such as tourism promotion, cultural appeal and community involvement. The discussion emphasises the shift in traveller preferences towards immersive experiences and acknowledges challenges associated with homestays, such as quality concerns and regulatory issues. The study concludes by advocating for strategic development, supportive policies and awareness campaigns to ensure the authenticity and sustainability of homestay experiences. Overall, the research provides insights for stakeholders aiming to leverage homestays for sustainable tourism growth in India.

Citation

Singh, B.M., Tripathi, H. and Johri, G.B.S. (2024), "Homestay Establishments as a Strategic Business Tool for Sustainable Tourism Practices and Community Development", Sharma, D., Abdullah, H. and Singh, P. (Ed.) Sustainable Tourism, Part A, Emerald Publishing Limited, Leeds, pp. 37-50. https://doi.org/10.1108/978-1-83797-979-020241003