Enhancing Business Strategies in Tourism Through Coopetition: An Essay

Abstract

This research explores the paradigm of coopetition and the different theories that contribute to its evolution. The variation of cooperation and competition in a relationship depends on the resource flows identified in the literature. However, this research focusses on coopetition behaviours in the business world. Coopetition, simultaneous collaboration, and competition between firms, has emerged as a pivotal factor influencing organisational success in today's dynamic business environment. Based on game theory, the different types of competitive relationships between adversaries will also be presented in this chapter, where the interdependencies between the players and their choices to co-operate or compete are explored. Another perspective presented is how companies use game theory to achieve gains in both zero-sum and non-zero-sum games by changing the players, the perceptions of risk, the associated returns, and the rules and scope of the game. This chapter also will show the prisoner's dilemma applied to business practices. Finally, we present the ‘tit-for-tat’ theory of strategy. The conclusion underscores the need for organisations to navigate a delicate balance between collaboration and competition to thrive in a complex and interconnected tourism global marketplace.

Citation

Almeida, S. and Domingues, J. (2024), "Enhancing Business Strategies in Tourism Through Coopetition: An Essay", Chim-Miki, A.F. and Augusto da Costa, R. (Ed.) Value Proposition to Tourism Coopetition (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 187-200. https://doi.org/10.1108/978-1-83797-827-420241013