Creative Synergy: Unleashing the Potential of Artificial Intelligence and the Metaverse

Abstract

This chapter introduces the era of Artificial Intelligence (AI) and the Metaverse, delving into their integration and profound impact on community, creativity, collaboration, and societal change. It begins by exploring the emergence of the Metaverse and its fusion with AI technologies, highlighting how AI ensures consistency in depicting virtual worlds with diverse laws of physics and economies, thereby enhancing their realism and dynamism through advanced world-building techniques. The chapter further examines AI’s role in artistic creation, emphasizing its contributions to art, music, and storytelling across different levels. It also explores collaborative intelligence, focusing on human-AI partnerships in crafting virtual environments and developing virtual collaborators or creative assistants. Additionally, it discusses the democratization of creativity and innovation within the AI-metaverse ecosystem, emphasizing participatory storytelling and community engagement modules. Ethical and societal considerations such as algorithm bias and digital property rights are carefully addressed throughout the discussion. The chapter concludes by summarizing the opportunities and imperatives in AI-Metaverse collaboration, highlighting achievements and insights that promote openness, accountability, and inclusivity. In conclusion, this chapter underscores ongoing technological advancements in AI and the Metaverse, poised to revolutionize human interaction, creativity, and self-expression. It advocates for responsible and pragmatic development to achieve positive outcomes for all stakeholders.

Citation

Mariappan, J., Sahdev, S.L., Krishnan, C., Malik, F.A. and Gupta, A. (2024), "Creative Synergy: Unleashing the Potential of Artificial Intelligence and the Metaverse", Krishnan, C., Behl, A., Dash, S. and Yadav, P.D. (Ed.) The Metaverse Dilemma: Challenges and Opportunities for Business and Society, Emerald Publishing Limited, Leeds, pp. 235-248. https://doi.org/10.1108/978-1-83797-524-220241014