Metaverse: A Game Changer for Reshaping the Fashion Industry

Abstract

This chapter reviews the Metaverse’s inception and digitalization’s impact on the fashion and apparel retail industry. This review demonstrates how digital clothing rooted in the Metaverse assists industry environmental sustainability, the planet, and consumers, providing business strategies for growth through research in theory and an analysis of practices. Virtual checkout uses digital tools to help marketers and designers better understand their target audience. In the foreseeable future, the Metaverse of our works will be a well-known and safe space for budding designers. Designers will find it much simpler to bring their concepts to life thanks to the immediate relationship that Metaverse technology creates with humans.

Eco-friendly methods and technology found in the Metaverse will transform the industry. Expanding acceptance of Metaverse could lead to a 97% decrease in the amount of carbon dioxide in approximately per item 4,000 L of water, reducing its carbon footprint by around thirty percent during the company’s design and development phases.

Digital apparel may be extremely helpful leading up to the real physical manufacturing of a garment, applied to sampling, marketing and modeling prior the actual variants are put into manufacturing, significantly lowering the environmental impact of a clothing item’s entire lifecycle. Computer-generated representations of clothing cannot replace real garments entirely, and they can help reduce waste and help address overproduction-related difficulties.

This chapter clarifies how digital fashion based on the Metaverse assists business environmental sustainability, users, and acts as a resource to improve approaches.

Citation

Varshney, R. and Chaudhary, N.R. (2024), "Metaverse: A Game Changer for Reshaping the Fashion Industry", Krishnan, C., Behl, A., Dash, S. and Yadav, P.D. (Ed.) The Metaverse Dilemma: Challenges and Opportunities for Business and Society, Emerald Publishing Limited, Leeds, pp. 205-222. https://doi.org/10.1108/978-1-83797-524-220241012