Augmented Reality: Shaping the Metaverse

Abstract

Metaverse is an immersive technology that has transformed the way we connect, interact, and work, providing massive opportunities for different sectors. The prevailing trends in the metaverse encompass various aspects such as multi-user virtual environments facilitating real-time interaction between users and digital objects, the utilization of virtual and augmented reality (AR) technology to generate immersive and captivating experiences, social and gaming encounters, virtual currencies, data, and analytics for personalization and targeting of experiences, live streaming, e-commerce, and other related developments. AR is a key component of the metaverse. Because of its increased accessibility and interactivity, AR has the potential to operate as a bridge between the present and the future. AR superimposes the virtual objects in the real environment, enabling mixed-reality experiences that enable users to have immersive experiences.

This chapter examines the role of AR in metaverse platforms. It navigates through the multifaceted platforms within the metaverse and underscores its transformative potential in various sectors, fueled by the demand for remote working tools and the growing embrace of Web 3.0 technologies. It also explores the technical elements of integrating AR, providing a comprehensive explanation of how AR-enabled devices like glasses, headsets, and smartphones are used to generate immersive user experiences.

Citation

Muruganantham, G. and Kumar, B.D. (2024), "Augmented Reality: Shaping the Metaverse", Krishnan, C., Behl, A., Dash, S. and Yadav, P.D. (Ed.) The Metaverse Dilemma: Challenges and Opportunities for Business and Society, Emerald Publishing Limited, Leeds, pp. 33-52. https://doi.org/10.1108/978-1-83797-524-220241003