Communication Preferences and Behaviors

Abstract

The rise of the digital era has greatly transformed communication, enabling it to transcend time and geographic boundaries. Generation Z grew up in this era and was exposed to a wide range of communication options, including in-app messaging, video calls, and social media platforms. Increased connectivity made possible by technological advancements has resulted in changes in communication etiquette and opened up more room for miscommunication. Despite heavily engaging in digital communication like text or in-app messaging, this generation still prefers to communicate face-to-face.

Citation

Shorey, S., Vyugina, D., Waechter, N. and Dolev, N. (2024), "Communication Preferences and Behaviors", Seemiller, C. and Grace, M. (Ed.) Gen Z Around the World, Emerald Publishing Limited, Leeds, pp. 31-42. https://doi.org/10.1108/978-1-83797-092-620241004