Introduction

Abstract

This chapter offers information about the formation of the peer personality of generations, with a specific focus on the global peer personality of Generation Z as found in the Global Gen Z Study. An explanation of the study's data collection procedures, including existing validated scales used within the survey, and data analysis methods, including the use of regionally disaggregated groups from the World Values Survey (World Values Survey Association, 2022), is discussed.

Citation

Seemiller, C. and Grace, M. (2024), "Introduction", Seemiller, C. and Grace, M. (Ed.) Gen Z Around the World, Emerald Publishing Limited, Leeds, pp. 1-9. https://doi.org/10.1108/978-1-83797-092-620241001