Genderwashing Meets Girl Power: The Transnational Politics of Corporate–NGO Partnerships for Girls' Education

Abstract

The first two decades of the 21st century saw the rise of girl power discourses in international development, which argue that when girls in the Global South are given an investment to stay in school, they will lift entire communities out of poverty. Transnational Corporations partnered with, or even founded, nongovernmental organizations (NGOs) aimed at educating girls. Yet many of these corporations face criticisms that their products, employment practices, or supply chains are harmful to girls and women. In this chapter, I employ a feminist, postcolonial and poststructuralist approach, analyzing the transnational politics of corporate–NGO partnerships for girls' education. I argue that Apple Inc.’s sponsorship of the Malala Fund and Caterpillar Inc.’s partnership with Girl Up amount to transnational forms of genderwashing, aimed primarily at alleviating the concerns of publics in the Global North while doing little to address harm experienced by girls and women in the Global South.

Citation

Walters, R. (2024), "Genderwashing Meets Girl Power: The Transnational Politics of Corporate–NGO Partnerships for Girls' Education", Gardiner, R.A., Fox-Kirk, W., Elliott, C.J. and Stead, V. (Ed.) Genderwashing in Leadership (Transformative Women Leaders), Emerald Publishing Limited, Leeds, pp. 167-181. https://doi.org/10.1108/978-1-83753-988-820241012