Corporate Social Responsibility and (Organizational) Conservatism in Moroccan Family Firms: Insights from a Qualitative Approach

Abstract

This chapter explores the interplay between organizational conservatism (OC) and corporate social responsibility (CSR) practices within family firms, specifically in Morocco. By exploring the familial dimensions of CSR, the study aims to uncover the impact of OC on CSR strategies, outcomes, and implications. Employing an exploratory qualitative design with multiple case studies, the research examines three Moroccan family firms. Thematic content analysis (TCA) was used to synthesize interview data and extract primary themes. The findings illustrate that OC fosters stable, values-driven, and sustainable CSR initiatives. This is achieved through the alignment of shared values, cautious change management, prudent financial strategies, commitment to legacy, and integration with family values. Moreover, the study underscores the informal nature of CSR practices in the Moroccan context, which are deeply intertwined with cultural, social, and religious norms. The implications of this research shed light on the effectiveness of OC in promoting enduring and meaningful CSR efforts within family firms. This study contributes to a nuanced understanding of the relationship between conservatism, CSR, and familial dimensions, enriching the discourse on responsible business practices.

Citation

Nidaazzi, H. and Allah, H.H. (2024), "Corporate Social Responsibility and (Organizational) Conservatism in Moroccan Family Firms: Insights from a Qualitative Approach", Krasniqi, B.A., Kraus, S., Ramadani, V. and Jones, P. (Ed.) Entrepreneurial Behaviour of Family Firms: Perspectives on Emerging Economies (Entrepreneurial Behaviour Series), Emerald Publishing Limited, Leeds, pp. 87-110. https://doi.org/10.1108/978-1-83753-934-520241005