Establishing a Strategic Positioning of Neurodiverse Entrepreneurs

Abstract

Employers' lack of understanding of neurodiversity, coupled with a mismatch between job skills and workplace demands, contributes to this employment gap. In response to these challenges, neurodiverse individuals often consider entrepreneurship, with research indicating a propensity for entrepreneurial alertness and innovative benefits within the neurodiverse population.

Applying a strategic management lens, this chapter argued that neurodiverse entrepreneurs should adopt a strategic approach to enhance the success of their ventures. It introduced propositions emphasizing the importance of strategic management, strategic positioning, and various drivers such as formalization, entrepreneurial venture size, strategic level, industrial type, organizational leadership, and the strategic positioning implementation mix.

The strategic position was highlighted as a crucial aspect for neurodiverse entrepreneurs, advocating for the adoption of a strategic positioning mindset to navigate uncertain environments. Specific propositions suggest that strategic positioning can lead to enhanced financial wealth, personal satisfaction, and individual strengths among neurodiverse entrepreneurs. Additionally, this chapter explored strategic positioning drivers such as formalization, entrepreneurial venture size, strategic level, industrial type, organizational leadership, and the strategic positioning implementation mix.

In conclusion, this chapter highlighted the importance of strategic positioning for neurodiverse entrepreneurs seeking success in the competitive business landscape. Theoretical and practical implications were discussed, emphasizing the need for further research on factors contributing to a strategic mindset and metrics for monitoring the effectiveness of strategically positioned enterprises. Overall, adopting a strategic approach can empower neurodiverse entrepreneurs to overcome barriers, legitimize their businesses, and increase their chances of entrepreneurial success.

Citation

Moore, M.E. and Huberty, L.L. (2024), "Establishing a Strategic Positioning of Neurodiverse Entrepreneurs", Markel, K.S., Hanson, M.E., Giannantonio, C.M. and Hurley-Hanson, A.E. (Ed.) Neurodiversity and Entrepreneurship (Emerald Studies in Workplace Neurodiversity), Emerald Publishing Limited, Leeds, pp. 109-122. https://doi.org/10.1108/978-1-83753-798-320241005