Manoeuvring Through the Pandemic While Maintaining Family Unity
Asian Family Business Case Studies
ISBN: 978-1-83753-761-7, eISBN: 978-1-83753-760-0
Publication date: 10 July 2024
Abstract
This case is based on a family business in the retail industry located in various cities in Malaysia. Celebrating its 33rd anniversary in 2023, the company was officially established by Tan Lee Hong in 1990, who later invited his brothers and sisters to join the business, making it a family business. Tan Lee Hong started the stationary store business because he was determined to provide his family a better life. Similar to most family businesses, there were challenges that the CEO needed to cope with in addressing family and business. In addition, during the COVID-19 pandemic, all the stores were temporarily closed which affected the performance of the business, and they had to come up with a solution to overcome the situation.
Keywords
Acknowledgements
Acknowledgements
The case illustrated is based on a real family firm located in Malaysia. To protect the privacy of the family involved in this case, all names have been changed.
Citation
Goh, S.K., Diéguez-Soto, J. and Yong, J.Y. (2024), "Manoeuvring Through the Pandemic While Maintaining Family Unity", Feranita, F., Lin, W.L., Khong, K.W. and Goh, S.K. (Ed.) Asian Family Business Case Studies, Emerald Publishing Limited, Leeds, pp. 35-41. https://doi.org/10.1108/978-1-83753-760-020241004
Publisher
:Emerald Publishing Limited
Copyright © 2024 See Kwnog Goh, Julio Diéguez-Soto and Jing Yi Yong. Published under exclusive licence by Emerald Publishing Limited