The Expectations and Motivations of Tourists From Green Destinations

Abstract

This chapter offers an insightful exploration into the burgeoning field of eco-tourism, focusing on the expectations and motivations of tourists gravitating towards green destinations. Eco-tourism, while not a novel concept, has seen a significant resurgence in interest over the past few decades, with its roots tracing back to the wildlife reserves of Kenya in the 1960s. The narrative then transitions to an in-depth examination of what constitutes a green destination, emphasizing its foundational pillars, such as environmental conservation, sustainable tourism practices, active community engagement, educational initiatives, and the pursuit of certifications that affirm their commitment to sustainability. A central theme of the chapter is the nuanced expectations of eco-tourists who are increasingly seeking destinations that not only offer the tranquillity and beauty of nature but also adhere to sustainability principles and cultural authenticity. These expectations are intricately linked to the motivations driving tourists towards green destinations, including the desire to connect with nature, contribute to conservation efforts, and engage in travel practices that are both responsible and enriching. By weaving together theoretical insights and empirical evidence, the chapter provides a comprehensive understanding of the dynamic interplay between the demand for green destinations and the supply of sustainable tourism experiences, ultimately highlighting the critical role of eco-tourism in paving the way for a more sustainable and ethical travel industry.

Citation

Basendwah, M., Amarneh, S., Majid, H.H. and Alawi Al-sakkaf, M. (2024), "The Expectations and Motivations of Tourists From Green Destinations", Alnoor, A., Bayram, G.E., XinYing, C. and Shah, S.H.A. (Ed.) The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations (New Perspectives in Tourism and Hospitality Management), Emerald Publishing Limited, Leeds, pp. 207-222. https://doi.org/10.1108/978-1-83753-746-420241013