Going Small Yet Getting Big: Paradigm Shifts in Business Models Toward Inclusivity, Sustainability, and Long-Term Resilience and Proofing in Micro and Local Tourism

Abstract

The COVID-19 pandemic has reduced much of the complexities of human life, which has affected the multifaceted socioeconomic dimensions and sectors around the world. One of the main consequences of the pandemic is the reduction in physical mobility and shifting toward a more digitally enhanced platform, where activities may be continued given the imposed physical limitations. Global supply chains were broken down into regional and even local ones and travel has been reduced significantly across leisure and nonleisure reasons, among others. While we recognize that these changes would require substantial capital and financial investments, these will not be put to waste given that emerging models, practices, and trends are the “silver linings” of the pandemic onto the tourism sector. Given that one emerging advocacy is the sustainability of tourism destinations under the backdrop of environmental awareness, care, and sustainable use, we also look at how tourism goods and services are put on sale given the adoption of new models. Finally, we envelope the pandemic experience and the induced iterations of local tourism initiatives as an opportunity to look for new and revitalized tourism innovations toward the “next normal.”

Citation

Abueg, L.C., Benedictos, M.J.I.F.M. and Villafuerte, C.T.B. (2024), "Going Small Yet Getting Big: Paradigm Shifts in Business Models Toward Inclusivity, Sustainability, and Long-Term Resilience and Proofing in Micro and Local Tourism", Rivera, J.P.R., Gutierrez, E.L.M. and Roxas, F.M.Y. (Ed.) Revisiting Sustainable Tourism in the Philippines (New Perspectives in Tourism and Hospitality Management), Emerald Publishing Limited, Leeds, pp. 87-106. https://doi.org/10.1108/978-1-83753-678-820241005