The Tourism Value Chain as Framework for Sustainable Tourism Economies: Challenges and Future Opportunities for Destinations

Abstract

Tourism value chain (TVC) analysis has been widely used as an alternative approach for designing sustainable and inclusive programs for tourism development in Africa, Asia, and the Pacific. This chapter looks at the experiences of three sustainable tourism initiatives in the Philippines to assess the strengths and limitations of the value chain as a framework for destination development. Short case studies describe the experiences of stakeholders in two popular destinations in the Philippines: the surfing town of San Juan, La Union, and the resort-island of Panglao, Bohol. The third case study shares the perspective of the Transforming the Tourism Value Chain (TTVC) project, a national campaign for more sustainable hotels, resort as well as meetings, conventions, incentives, and event (MICE) facilities in various destinations around the country. Stakeholders deeply involved in implementing these projects share their insights on the successes, challenges, and limitations of TVC-based approaches to resilient and sustainable destination development. The destinations' experiences suggest that the advocacy for sustainable management and operations may be comparable to a process of technology adoption or acceptance along the TVC. Practical and theoretical recommendations for leveraging the TVC toward more holistic and sustainable visitor economies are given at the end of this chapter.

Citation

Alampay, R.B.A. and Gonting, O.A.B. (2024), "The Tourism Value Chain as Framework for Sustainable Tourism Economies: Challenges and Future Opportunities for Destinations", Rivera, J.P.R., Gutierrez, E.L.M. and Roxas, F.M.Y. (Ed.) Revisiting Sustainable Tourism in the Philippines (New Perspectives in Tourism and Hospitality Management), Emerald Publishing Limited, Leeds, pp. 45-65. https://doi.org/10.1108/978-1-83753-678-820241003