Brand Love as a Trigger of Sport Tourism: A Study in Portuguese Football
aInstituto Politécnico do Cávado e Ave, Portugal
bISLA Santarém, Portugal
cIPCA, Portugal
Citation
Peixoto, A.J., Santos, V.R. and Sousa, B.B. (2023), "Brand Love as a Trigger of Sport Tourism: A Study in Portuguese Football", Valeri, M. (Ed.) Sport and Tourism (New Perspectives in Tourism and Hospitality Management), Emerald Publishing Limited, Leeds, pp. 23-39. https://doi.org/10.1108/978-1-83753-240-720231002
Publisher
:Emerald Publishing Limited
Copyright © 2023 Ana João Peixoto, Vasco Ribeiro Santos and Bruno Barbosa Sousa. Published under exclusive licence by Emerald Publishing Limited