Sustainable Tourism: Integrating Social Responsibility for Enhanced Organizational Performance Content

Abstract

Purpose: This chapter examines the role of corporate social responsibility (CSR) in tourism operations, focusing on its influence on financial performance, social well-being, and environmental sustainability. This chapter aims to fill gaps in the literature by investigating the relationship between CSR dimensions and financial performance in tourism organizations, as well as the social and environmental impacts of integrating CSR principles into tourism operations.

Design/methodology/approach: This chapter employs a comprehensive literature review to explore the historical background of CSR, its conceptual framework, and its application in the tourism industry. It examines the various dimensions of CSR and their potential effects on financial performance, social well-being, and environmental sustainability in tourism operations.

Findings: The findings suggest that CSR initiatives in tourism operations can lead to improved financial performance through factors such as increased sales, cost savings, and enhanced market value. Furthermore, CSR practices contribute to social well-being by creating job opportunities, supporting local communities, and preserving cultural heritage. Additionally, CSR activities promote environmental sustainability by reducing resource consumption, conserving biodiversity, and mitigating the negative impacts of tourism on ecosystems.

Originality/value: This chapter contributes to the literature by providing insights into the relationship between CSR and financial performance in tourism organizations, as well as the social and environmental impacts of CSR integration in the tourism industry. The findings highlight the importance of incorporating CSR principles into tourism operations to promote sustainable development and responsible tourism practices.

Citation

Qadri, S.R., Andrabi, U., Chhibber, P. and Dar, M.A. (2024), "Sustainable Tourism: Integrating Social Responsibility for Enhanced Organizational Performance Content", Shaikh, E. and Singh, K. (Ed.) Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance, Emerald Publishing Limited, Leeds, pp. 251-264. https://doi.org/10.1108/978-1-83608-704-520241017